Our Story
ELEVATE YOUR STRIDE, EXUDE ELEGANCE
The Story of Fares
Encapsulating the essence of sophistication, authenticity, and the distinctive Arabian heritage.
Where the rich Emirati heritage and avant-garde design converge. FARES encapsulates the essence of sophistication, authenticity, and the distinctive Arabian heritage. Every design reflects the values upheld by these noble figures, blending the richness of tradition with contemporary craftsmanship. FARES stands as a testament to the timeless allure and elegance inspired by the Arabian knight.
Our History
With a Strong Emphasis on Elegance
In 1982, FARES emerged as a trailblazing brand during a time when high-quality footwear options were scarce. It became the pioneer in offering authentic, traditional footwear that was sorely missing from the market. This introduction was a significant addition as it provided customers with a diverse range of collections, surpassing the conventional calf leather options. FARES presented an exquisite selection of rich leathers and designs, showcasing their commitment to variety and exceptional craftsmanship.
OUR VISION, MISSION & VALUES AT FARES
Pioneers in Authentic Traditional Footwear & Fashion
FARES aspires to be the foremost brand and the preferred destination for footwear in the UAE and GCC region. With a commitment to unparalleled quality, exquisite craftsmanship, and authentic designs, FARES aims to establish itself as the go-to brand for customers seeking exceptional sandals.
To combine our commitment to quality, exquisite materials, and exceptional customer service, we aim to deliver an unparalleled retail experience that leaves our customers feeling satisfied beyond measure.
Our Values
Our Visionary
OMAR BIN DHAHER
From its storied past to today's thriving future, the iconic brand has grown to become a staple of men's fashion and footwear in the region, with visions of becoming a global name in the fashion industry.
These combined successes over the years have been led by the brand's CEO and visionary, Mr. Bin Dhaher. When the company was founded in 1982, it went from dream to reality, and the brand continues to build on its rich past - challenging fashion, and creating one-of-a-kind designs.
Today, Mr. Bin Dhaher and his team have successfully opened three retail stores across the UAE. The brand has also entered the international market with an online store that ships internationally. Prestige Future Trading L.L.C holds 4 trademarks world wide, CATTORINI, FARES, NEBRAS and PRESTIGE. Omar Bin Dhaher is the brand that has a vision of its past, present and future.